![]() |
||
|
In his book "Mediated: How the Media Shapes Your World and the Way You Live in It," Thomas de Zengotita argues that because of mediation "reality is becoming indistinguishable from representation in a qualitatively new way." He describes the gradations of representation from "real real" to "unreal real" and suggests that the effect of witnessing--and internalizing--such tiers is that we don't need televisions or laptops to be effected by mediated imagery. When we get dressed, we may consider our outfit's impact on others or unthinkingly compare the look to models we see in magazines. When we drive our VWs we might wonder if we look as quirky as the guy in the commercial (we're blasting Aphex Twin too!). When we go on vacation, experiencing isn't enough: we photograph, videotape, blog, post to Flickr. But why? Isn't direct experience enough? Or do we need technology to validate our experiences? Exactly, says Zengotita: mediation flatters us. We're the one pushing the buttons, whose life is so important it must be chronicled, transmitted and repurposed. (I blog therefore I am.) "The flattered self is a mediated self," Zengotita writers, "and the alchemy of mediation, the osmotic process through which reality and representation fuse, gets carried into our psyches by the irresistible flattery that goes with being incessantly addressed." -Paul Schmelzer, Adbusters Vol. 14 We inhabit a world we barely recognize, with a head full of other people's thoughts. I thought you might've posted this here and I know we've already talked about this some but I can't stop thinking about it: I initially really liked this piece of writing but now it's bothering me because I nail down its thesis or even its topic, wholly. It seems to be discussing reality, media, and self-involvement and how they relate? I'm not sure MEDIA can be blamed for a dilluted sense of reality on the individual or collective level--what about the distinctions between the realities of sensation and perception, the mind and the world, the personal and the public, absolute or relative, fiction or non fiction blah blah blah? We didn't need media to blur those lines for us (though I'm not saying communication in general didn't help with the confusion--communication at all's like Cubism, I think). I think the distinctions between different types of "realities" have been, are, and always will be hazy. Perhaps we are just exposed to a greater QUANTITY of recognized "realities" because of the access that media provides (Cubism again)? I think the osmotic fusion of reality is and will always be around--look at Mannerism or Impressionism or tons of stuff in Art History, what The Surrealists were cranking out in France in all kinds of mediums, Yellow Journalism in whatever period I just read about the other week ago in American History, and pretty much everything that's happened in the American literary canon since the end of the first World War--those folks weren't bloggin' it up or designing effective ad campaigns, but when we're talking the individual's perception/creation of reality, is it really that different? As for the self-involvement of things like The Blogosphere: I agree that the individual posturing now open to everybody is usually/often/possibly always external validation, but is it NESCESSARILY external validation and therefore, by definition, all of the bullshit that connotes? But like I said before: I think self-involvement is unavoidable and gets a bad rap. And sure the "flattered self" is a "mediated self" but what if you can distinguish your image from your conception of yourself? What if you can seperate the two? And really when aren't we mediating ourselves to ourselves? Who's to say who's idea of us is "real?" Who's got the first word on who is me anyway? Is it me? Because frankly I'm always in my head and that hardly seems actual. As for that last zinger: "we inhabit a world we barely recognize, with a head full of other people's thoughts," that's dead on but I don't think it's anything new. I've been bummed out since I was eleven because I realized no thought is entirely original and if anyone stopped me on the street to tell me they barely recognized the world in which they lived, well, regardless of time, place, or the individual, it's like, welcome to the club, right? I know this is incredibly long but had you been online, this break from studying would have played out there in a much sloppier manner and anyhow, I work best when I'm allowed to spill, revise, save, and return to thoughts so you are getting Grade A Jessica here. All things to think about and discuss later over screwdrivers and turntables... Posted by Jessica Millnitz on February 14, 2006 07:07 PM Tokyo timeWTF--where'd my comment go??! Did I just percieve that reality or what? Posted by Jessica Millnitz on February 14, 2006 07:08 PM Tokyo time |
Skeet
front page Archived Skeet April 2006 February 2006 January 2006 December 2005 November 2005 October 2005 September 2005 August 2005 July 2005 June 2005 May 2005 April 2005 March 2005 February 2005 January 2005 November 2004 October 2004 September 2004 August 2004 July 2004 June 2004 Recent Skeet Moved Dead on I'm a hater Neat Soccer season Ugh We Got It 4 Cheap Depressing Monday, Monday, Monday Friday the 13th |
|