Black revalation

The kokujin here in Japan are really only visible in one place. You can't find them on trains, you won't catch them sightseeing, and you never spot them shopping with some Japanese girl on their arm. No, the kokujin, the black people, are to be found just outside their stores, lackadaisically calling at those Japanese boys passing by--you know the type, the ones like Masashi, obsessed with American hip-hop style, so much so that they exaggerate the exported fashion in stupendous proportions that astonish even someone seasoned in the art of bizarre warddrobe watching.

These teens are the target of the kokujin, who, at first I thought were rich and successful, fluent and happy, though now I know the truth.

Despite their flamboyant, expensive clothing, flashy cellphones and jewelry, these highly visible store owners aren't really owners at all--but actually are africans, pulled from their native land by the allure of an exotic Japan, where they now live and work, for invisible Japanese bosses who employ them to hustle Japanese boys who want to look just like them. They are employed for their skin color only.

Want to sell African-American clothing to Japanese people? Any kokujin will do, American or not, just get them in the right clothes, and get them in front of a store to holler at passerby. To the casual observer, these stores appear independently operated, though truly they are just part of larger conglomerates.

This is something I didn't realize on my first dozen trips to Harajuku. I assumed these kokujin were Americans living good, breaking into the Japanese market through extremely aggressive entrepreneurship, elbow grease, and clever advertising strategy. I wanted to know their secrets. I started asking questions.

But one question led to another, and soon I hit on the important one: why aren't there any white store owners? After this question, all the smoke disappeared and the house of cards fell down. I realized that 99.99% of the black people in Japan weren't there on their own prerogative pursuing their chosen life goal, but were actually glorified indentured servants, living in pseudo luxury so they can sell an overpriced jacket to a wannabe-American.

And, they are locked in.

Posted by brett at 07:10 PM Tokyo time

Comments

I always feel a sort of complex about my poor English when seeing the native speakers' rich vocabulary such like "lackadaisically" you said...
I know, I use much more Japanese than you. Forget it.

The truth is that I also didn't know the black people I usually see on the streets are employed that way 'cause I don't prefer that kind of clothes so I've never contact with such guys.
It is very good to know that fact.

Posted by Masaki on October 13, 2004 01:43 AM Tokyo time

Ahh! No, Masaki, your English is quite good! My writing is probably difficult for most English speakers to understand because I use such a strange style.

Sometimes my sentences are very, very long... and they run on and on... so maybe they are very difficult to understand... but your English is phenomenal, I think. You seem to really have a grasp for grammar and you also have a very large vocabulary. Anyway, don't worry about it! 英語が上手だよ!!

Jeez. Right now my English sounds really strange because I've been speaking Japanese all night! Gahhhh.

Posted by brett on October 13, 2004 02:50 AM Tokyo time

this is fascinating, brett. do these "walking advertisements" speak english? or just a few choice slang words to fit the part? man, this would be an incredible sociological/ethnographic study!

Posted by lis on October 15, 2004 01:48 AM Tokyo time

I dont think they speak much English at all. Perhaps a few of them do, however they rarely speak to me or invite me into a store, and I think I have the correct look that they would want to pitch to. Typically people dont pitch to gaijin because they think we just wont understand... anyway.

and yes, i think it would be a phenomenally good study, though incredibly hard to do because it woudl require the knowledge of two languages, at least: japanese and whatever native african language they speak.

Posted by brett on October 16, 2004 04:32 AM Tokyo time
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